MANAGEMENT                           CONSULTING                         TURNAROUND  

                                DEVELOPMENT                        RECRUITMENT  & TRAINING             
   
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Telephone:  1+ 972- 968- 8001
Fax:            1+ 225- 410- 6477
Email:   Info@Limestonehotels.com        
                  
         100 Crescent Court , Suite 700 
              Dallas,  Texas 75201  

We dominate profit, excel market share growth, maximize owner profitability,
 and manage superior facility and amenities.

 

   

 

  



Limestone Asset Management team focus on reviewing property marketing initiatives, financial performance, pricing, staffing, other key operations and capital expenditures in order to favorably impact operating performance. We identify opportunities to increase profitability; ensuring competitiveness in the market; ensuring the hotel operators intense commitment on the critical elements of success. 


Our focus is forward-looking; monitoring changes in the competition and reacting accordingly; and analyzing results  on behalf of ownership.





Limestone Hotels provides the following specific Asset Management Services:
             

            Maximize property Cash on Cash returns through the pursuit of strategies for value 
                creation 
            Sale evaluation (investment return, capital markets, competitive market, supply-
                demand analyses) 
            Analysis annual marketing plans and budgets 
            Interface with franchisor on negotiations, compliance and PIPs
            Review and analyze monthly operator performance 
            On site inspection services, asset condition analysis 
            Extensive knowledge of franchise standards with Marriott, Starwood, Hyatt, IHG, etc 
            Participate in planning and monitoring of capital projects
            Capital expenditures, budgets, market summary, capital account summary, and ROI 
                analysis) 
            Attend property management meetings for policy review and operational standards 
                compliance
            Disposition of assets per owner’s objectives or market changes

 


                   

KEY SUCCESS FACTORS TO DRIVE HOTEL INTERNET SALES AND MARKETING IN 2010.
By:  Sonny Mir 

The core successful hotels and successful businesses of all types often share one important trait; they provide great service with their people and a quality product that is easily accessible. Successful hotels are successful because people use them time and time again and recommend them to others. That being said, in a time when businesses throughout the world are struggling, when travel is soft and demand is low, how do you as a business position your hotel to gain a competitive advantage?

Hotel Internet Sales and Marketing

 

It is estimated that more than 80% of travelers will use the Internet to find and research hotels before making a reservation. Clearly this makes a hotel's online presence more significant than ever before.  To stay in business in today’s struggling economy and competitive market it is important for hotels to recognize online marketing as a prime selling channel.

 

Although internet marketing & sales are still in their infancy, they are changing rapidly and are the fundamental element of today’s sales and marketing activities. Online selling is fast moving and dynamic. It is important for hotel management teams to have an understanding of the internet, global distribution systems, and the mechanics of booking engines. I wanted provide with some very specific tips on what we can do today in this economy to increase hotel website traffic. Utilizing online sales channels will effectively boost hotel revenue and online presence.  These are the five key factors to consider:

 

Ø    Advertise your best available rates and value added packages for optimum results.  Make sure rate parity across all booking channels.

Ø    Make sure your landing or home page is clean with well written text and also that the static images, descriptions and promotions are fresh and targeted. Make your hotel web site is the default browser for all the PC's at your hotel so that every time your team opens a browser they are confronted with your Home Page. This will help the property team to be informed about new promotion and keeping Web page fresh.

Ø    Manage your online activity in conjunction with your hotel Revenue Management efforts. It is important to be selective and concise with your key selling points, high quality images, attractions and directions.

Ø    Make sure your Meta tags and key words are carefully chosen through research and popularity for search engine optimization. i.e. the text about your hotel should be written in the first few paragraphs where the most important information is located and reflect key words and phrases to allow search spiders to more easily find your site.

Ø    Finally: Choose booking engines wisely in terms of commission, coverage and profiling.

 

Revenue management has been and will be a critical element in the key success factors.  This short yet simple list can make the difference between mediocre results and success during the current economic recession and beyond. 
     
                                                                        
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About Sonny Mir

 

Mr. Sonny Mir possesses a diverse hospitality background of over 18 years of experience with brands such a The Ritz-Carlton, Marriott and Adam’s Mark Hotels & Resorts in Europe, the Caribbean and the United States. Prior to Limestone Development Mir was responsible for overseeing operations for the Adam’s Mark- Dallas, 19th largest hotel in the United States where he created the first “boutique hotel within a hotel” concept in Texas and the southern United States. Under his leadership and coordination Adam’s Mark Dallas, a 1844 rooms, 260,000 sq. ft. meeting space hotel, embarked on and successfully completed a $42 million renovation positioning the Adam’s Mark hotel to be sold. During Mr. Mir’s tenure with the organization he led the hotel to such earned acclaims as the AAA 4 diamond ratings and Meeting Planer International (MPI) ‘Facility of the Year’.

 

In 2003 Sonny Mir was appointed the General Manager for the Ritz-Carlton Resort and Residences St. Thomas, the first high profile ultra luxury new Ritz-Carlton brand under the Marriott International ownership. As the General Manager he was responsible for defining and successfully opening this high profile The Ritz-Carlton Club & Residences brand. Under his leadership the Ritz-Carlton Club St. Thomas successfully completed the opening and sell out. He was instrumental in creating the operating and service standard thus the success of The Ritz-Carlton Club and Residences brand. During Mir’s leadership the Ritz-Carlton St. Thomas earned acclaims such as the number one resort in the Caribbean 2004 by Conde Nast Traveler and Top 20 U.S. Hotels from Simply the Best. Prior to joining The Ritz-Carlton Mr. Mir held various position with Marriott in operations. Sonny Mir began his career in 1990 at the Churchill London-Intercontinental a 5 star Hotel in the United Kingdom.

 

In 2005 Sonny Mir received American Red Cross award excellence for his outstanding contributions with relief efforts and coordinating hotel needs during hurricane Katrina and Rita.